Keep following the Seer blog for important updates and strategies to help use data rather than your gut to guide marketing decisions.Google My Business is Now Google Business Profile Stop trusting assumptions rather than data to inform your marketing strategy. Start leveraging Google Trends to better understand organic performance and what influences it outside of your SEO strategy.
It might be time to investigate if this is an area you want to promote on your site.In this case, you may want to dig into “dark academia fashion.” What does that mean? Does your business carry “dark academia fashion” pieces!?.Related Queries will show you the queries that are rising in popularity related to fashion. Understanding that sustainable fashion is a rising trend in the United States, if you offer sustainable fashion – then it may be worth testing incorporating this language on your site.Related Topics will show you the topics that are rising in popularity related to fashion. Let’s say you’re a fashion e-tailer and you want to explore rising queries in the United States for “Fashion.” The two areas to pay close attention to will be the “Related Topics” and “Related Queries” tables. Digging into rising trends can help you understand the types of content that will resonate most with your target audience in real-time. Is it related to the pandemic? Is there a lack of brand awareness for the brand?Īlthough Google Trends cannot predict the future it can identify searches that are rising in popularity. Whatever you do, don’t stop here – look into why search interest is declining.You confirm interest is down year-over-year, what can you do with this information? In this case, we want to understand year-over-year brand interest, so we captured the interest from – (13 months). Then, navigate to the time period you want to look at. Penney we’ll be selecting the “Department store company” option. Make sure to select the most relevant category for your query! For J.C. Penney and trying to understand why organic traffic has decreased for branded terms year-over-year.įirst you’ll need to navigate to J.C. If available, select the option that relates most to your business. Google trends will auto suggest options available for that company name. To complete this exercise, navigate to the “search term or topic” search bar and begin typing in your company name. By leveraging Google Trends, you can quickly understand if interest in your brand has changed. When branded traffic is down year-over-year or month-over-month but organic visibility has not fluctuatuated, this may indicate a decrease in either brand demand or brand awareness. Understand why organic traffic has increased between November and December, or decreased between December and January.create goals that expect December to outperform January and not the opposite) Incorporate seasonality into your goals to make them more realistic (i.e.Instead, you can look at a lookback window of 5 years to see how the interest in engagement rings has fluctuated over time. Using Google Trends you don’t have to trust your gut.
Does this industry experience seasonality? Probably. Let’s say your brand sells engagement rings. With cases like these, Google Trends can help identify seasonal patterns to help explain organic traffic behavior. Instead our data is often muddled with the impact of migrations, tracking issues, or some other factor that doesn’t help us understand the seasonal behavior of our target audience. Unfortunately, this is hardly ever the case. In a perfect world, we would all have flawless Google Analytics (or Adobe Analytics) data that dates back to the beginning of time that can help us identify seasonal patterns. Please note that Google Trends does not show Search Volume (check out Keyword Planner for that), but represents relative search interest with 100% being the most interest and 0% being the least. With it you can see the changes in interest in a topic or query over time. Google Trends collects and analyzes the popularity of the most frequently Googled search queries.
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How to Use Google Trends for SEO & Content Marketing How Does Google Trends Work? This question can open up pandora’s box, but in this guide we’ll outline 3 ways to leverage Google Trends to not only understand past performance, but how you can utilize this free tool proactively in your marketing strategy. And you’re probably familiar with the fact finding mission that comes after this realization. If you’re in digital marketing, you can probably relate. All your organic leading indicators look good – your organic visibility is strong and your rankings haven’t fluctuated – but, for some reason lagging indicators like traffic, conversions, revenue, etc.
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